The History (and Future) of Payment
Processing – Part 3
For centuries, humans have been inventing, improving and
implementing processes for trade and payments.
We have come a long way from the days of bartering. In fact, we’ve come a long way in the past 40
years. More and more, individuals are
carrying debit and credit cards and forgoing cash. While it is more convenient, there are a lot
of risks for both the consumer and the merchants. As we continue advancing payment processes to
on-line and mobile options, it’s important to understand the choices and revel
in the fact that just five years ago, these opportunities weren’t even a
thought.
What is happening in the world of payment processing
now? There are three big inventions in
which merchants and consumers alike should take note.
Apple Pay
Apple is aiming to replace the wallet with Apple Pay. Apple Pay is Apple's new mobile
payments service.
Introduced in October 2014, Apple Pay is designed to
allow iPhone 6 and 6 Plus users
in the United States to make payments for goods and services with their
iPhones, both in stores and within participating apps, using an NFC chip built into the iPhone 6,
the iPhone 6 Plus, and the upcoming Apple Watch.
How does it work?
You must set up Apple Pay, by installing iOS 8.1and setting up your Apple
Passbook. Once a credit or debit card
has been added to your Passbook, Apple Pay is ready to be used in stores and in
apps.
In a retail store, when approaching a point-of-sale system
compatible with Apple Pay, the screen of the iPhone 6 or 6 Plus will light up
and open Passbook automatically, where a user can tap on a credit card to be
used or pay with the default card.
A payment is made by holding an iPhone 6 or 6 Plus near a
checkout system that includes NFC, most of which look like standard card
checkout terminals within stores. A finger registered with Touch ID must be
kept on the home button for a short amount of time, after which a payment is
authenticated and the transaction is completed. A completed payment is denoted
by a slight vibration, a check mark on the screen, and a beep.
To keep transactions secure, Apple uses a method known as
"tokenization," preventing actual credit
card numbers from being sent over the air. Apple also secures payments
using Touch ID in the
iPhone 6, iPhone 6 Plus, iPad Air 2, and iPad mini 3.
And don’t forget about the Apple Watch! It uses continual
skin contact to ensure payments are secure.
Google Wallet
With Google Wallet, you can
forget about carrying plastic cards with you at all times. With a simple swipe
on your smartphone, the virtual wallet stores your card information and makes
it easier to shop online and in stores.
Launched in 2011, Google's payment solution not only makes
shopping more efficient, but also allows you to send money to others, take
advantage of loyalty programs and more.
To sign up for Google Wallet, you'll need to have a Google
account. If you already have a Google account, you can go ahead and add Google
Wallet by using your existing name and password. On wallet.google.com,
click “Sign In” in the top right corner.
Then, set up your Google Wallet by entering your personal
and billing information, and click “Accept and create.”
Verifying your identity will allow you to access certain
features online at wallet.google.com and on the app.
These features include activating a free Google Wallet Card with 24/7 fraud
monitoring and receiving notifications. Google asks for this information
because “financial regulations require that payment providers take
steps to verify their customers' identities.”
Your Google Wallet balance is the money stored in your
virtual wallet. With this balance, you can send money to others, shop online
and make in-store purchases with your Google Wallet Card.
You can add money to your balance from your bank account for
free, but to add money from your credit or debit card, there is a flat 2.9%
fee.
To use your Google Wallet to make online purchases, just
look for the “Buy with Google” button on apps when you checkout. Popular sites
that offer this are 1-800 Flowers, Five Guys, Domino's Pizza, Uber, Toys “R” Us and
more. You can also buy from Google Play, Drive, YouTube and other Google
properties.
Samsung rolled out its Apple Pay response when it unveiled
its latest Galaxy smartphones. However, Samsung Pay differs in several key ways
from both Apple Pay and Google Wallet.

The rivalry between Apple Pay, Google Wallet and Samsung Pay
essentially ends with a consumer's smartphone purchase decision. Certainly one
service's features could help tip the scale of whether a given consumer in the
U.S. buys an iPhone or a Galaxy S6 or other Android-based smartphone. It's
worth briefly noting that Google Wallet does have an iOS app. However, given
the overwhelming popularity of Apple and Samsung Pay, we will more than likely
being seeing some updates to the Google Wallet product soon.
~~~~~~~~~
Mobile payments are the future, like it or not. So while
this budding space continues to take shape, it’s important to keep educated on
all services that can be added to the mobile service provider you choose.
The fourth and final part of the “Cowries, Cash & Credit
– The History and Future of Payment Processing” series, we take a look at the
future of payment processing – CurrentC, Stratos and EMV.
If you have questions about the services Chosen Payments
provides or you have a topic you would like to see covered in my blog, feel
free to reach out!
Zach Allen Regional Vice President at Chosen Payments
Credit Card Processing | ACH | Gift/ Loyalty Cards | Mobile & Ecommerce Payments | ATM
Toll Free: 1.855.424.6736 x. 116
zach.allen@chosenpayments.com | www.ChosenPayments.com
www.facebook.com/ChosenPayments | Twitter: @ChosenPayments
http://chosenpaymentskc.blogspot.com/
Credit Card Processing | ACH | Gift/ Loyalty Cards | Mobile & Ecommerce Payments | ATM
Toll Free: 1.855.424.6736 x. 116
zach.allen@chosenpayments.com | www.ChosenPayments.com
www.facebook.com/ChosenPayments | Twitter: @ChosenPayments
http://chosenpaymentskc.blogspot.com/